The Beautiful Bunch (2023)
TAFE Assignment
Summer Campaign - “Give Flowers That Feel Good Twice”.
Deliverables: campaign poster, social media tiles, merchandise.
Tools: Adobe Illustrator
As part of a TAFE assignment, I collaborated with The Beautiful Bunch (TBB), a not-for-profit floral delivery service supporting young refugee and migrant women. With their kind permission, I used their visual assets and style guide to design a campaign poster, social media tiles, and merchandise.
At the time (pre-rebrand), their identity featured photographs of florists' hands holding arrangements. I reinterpreted this personal element through bold illustration. Working closely with Jane and Riana from TBB, I developed a moodboard, shared visual references, and refined the designs based on feedback from both them and my peers.
Images from @the.beautifulbunch on Instagram
Using Adobe Illustrator, I created a hand-lettered heading, custom linework, and a vibrant colour palette that contrasted with their neutral branding-adding energy while staying visually cohesive. Key elements from the poster were adapted across all deliverables to maintain consistency and recognisability.
